How this domain handles data

bridge-mmp.com measures the effectiveness of our own advertising for our own mobile apps. When you tap one of our ads, your browser passes through this domain on the way to the App Store.

What is recorded

• The advertising click identifier supplied by the ad platform, and which campaign, ad set and ad the click came from.
• Your IP address, and a one-way salted hash of it. The salted hash is replaced every week. The address itself is kept for at most seven days and is then permanently erased.
• Coarse device characteristics: operating system version, screen size, timezone, and language preferences.

What it is used for

Only to determine which advertisement led to an app install, so we can judge which campaigns are worth paying for. We do not sell this data, do not share it with data brokers, and do not use it to build profiles for any purpose beyond measuring our own advertising.

How long it is kept

Click records are permanently deleted 30 days after they are created. There is no identifier that persists beyond that window, and none that follows you between different apps.

Contact

For questions or deletion requests, contact the developer listed on the App Store page of the app you installed.